Join us for the 45^th Annual Conference of the Macromarketing Society 2020. This time the conference will assemble scholars in Bogotá (Colombia) to discuss marketing challenges and solutions to the world’s current economic, social, environmental problems. The main theme of the conference is “Transitioning Markets: Opportunities, Challenges & Future Trends”, aiming to analyse the triggers of market transformations and their systemic consequences on value creation and quality of life. Participants are invited to submit competitive papers, working papers, abstracts, or proposals for special sessions.

Conference Dates: July 7-10, 2020

Doctoral Consortium and Welcome Reception: July 7, 2020

Submission Deadline: February 15, 2020