We are an international group of scholars interested in examining the varied interactions among markets, marketing and society.
The Macromarketing Society’s aim is to encourage, facilitate and help disseminate matters related to Macromarketing.
By virtue of our focus, we believe that certain propositions deeply matter and their manifestations affect everyone, globally. For example:
The above points capture myriad critical issues, indeed inherent Macromarketing issues; they deserve careful study and analysis, and constructive engagement through good government policy, responsible managerial decision-making, and citizen-consumer participation.
A few of our Society’s principal undertakings are
Communicating our insights about the broader issues surrounding marketing and market-based systems is another of our primary functions, and so we call your attention to the Teaching materials included within our Resources link.
Macromarketers are a diverse set of (mostly) academic researchers (see the roster of our Board membership) with a correspondingly diverse set of interests that include marketing systems, market development, social & ecological sustainability, quality-of-life assessment, public policy, ethics & CSR, marketing history, consumer culture, and critical marketing studies, among other areas.
We believe in rigorous scholarship and analysis but we are not bound by particular methodological approaches due to the complexity of the phenomena we study. And so, scholars interested in Macromarketing are also connected in the activities of various related organizations and journals—see our Links section!
Membership is included in your registration fee, should you attend our conference, which features stimulating sessions about the most salient questions deriving from marketing related systems and issues.
Finally, we are friendly folks, looking for good ideas about Macromarketing concerns from wherever they derive.
Cliff Shultz, President